You’ve gotten used to the coffee posts, the park reviews, the tech tangents, the sleepless rants… well here comes a new topic of discussion… Marketing!
Seth Godin is the author of a book I’m reading. Purple Cow: Transform Your Business by Being Remarkable.
Here are a few ideas I’ve picked up from his book and blog.
The good news is that while it’s almost impossible to blow people away with an ad campaign or a coupon or even a product, the bar is set so astonishingly low for managers that it’s pretty easy to blow people away by enabling your staff to be amazing, honest and happy at the same time. - Seth Godin’s Blog
Design matters, style matters, extras matter. -Godin’s blog
What extras matter to you when it comes to a restaurant?
We are too busy to pay attention to advertising.
There are four kinds of customers. Prospects, cutomers, loyal customers, and former customers.1
What does it take to make you a “loyal customer?”
- Purple Cow by Seth Godin[back]
Good food, nice happy people waiting on me. No whiners. Get that enough in the workplace.
Comment by Conda — 7/29/2005 @ 7:25 am
Nice people
Good food
Fun (the employees are having fun, and so am I)
Atmosphere (to a degree)
Comment by Judi — 7/29/2005 @ 9:02 am